Coleen Rooney dazzles in new photo shoot

Fashion icon for the woman on the street ,Coleen Rooney, has revealed a new slimmer figure in recent photographs taken for a Littlewoods advertising campaign.

The 25-year-old, who is married to football star Wayne Rooney, and who gave birth to her first child in 2009, has clearly been working hard to get in shape for the photo shoot, which sees her wearing Littlewoods swimwear in a variety of exotic locations.

Eagle-eyed readers of the gossip magazines may recognise some of the styles, such as a black halterneck bikini and a patterned bikini, as Coleen has already been snapped by the paparazzi wearing the designs when she was on holiday recently in Miami.

The photo shoot took just one week to complete, impressive for a professional but Coleen is always at pains to point out that she is just an ordinary Mum, not a model. Christmas must have been a difficult time in the Rooney household, however, with the January photo shoot hanging over Coleen’s head while Wayne and son Kai tucked into turkey and the all the trimmings.

Littlewoods signed a deal with Coleen in 2010 to design her own range of clothing for the catalogue store, as well as appearing in adverts and commercial material for the chain. At the time, it was reported that Coleen would be making over £2million from the contract.

Back in 2010 Coleen was excited about the opportunity to create her own range of clothes based on her personal style and it seems that she is still enthusiastic about the project if the recent bikini shots are anything to go by. Littlewoods have obviously been happy with Coleen’s work for them too, with retail director Gareth Jones adding that the WAG’s warm and natural personality makes her an obvious role model for young women, who also want to be able to dress like their idol. 

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