Camilia Al Fayed takes over Issa

Dodi Fayed’s sister, Camilia Al Fayed will be the chairwoman and majority stake holder for Issa the London Fashion label. As the royal watchers are aware Kate Middleton, by wearing their designs at the announcement of her engagement, helped to launch the design house into the mainstream. She also recently helped Issa again by wearing their purple dress while on tour in North America with her husband Prince William.

There is no certainty to the rumour that Ms. Al Fayed’s investment was related to the fact her brother’s girlfriend’s son’s wife has a liking to the brand. According to sources Al Fayed said her decision to invest was in part influenced by her admiration for Daniella Issa Helayel the founder of the company.

The label is now poised to go global but is still taking things slowly step by step. Those in like with Kate can sign up at IssaLondon.com for all the latest info and be notified when the e-commerce site is unveiled. A London shop seems to be happening soon but no word as to when a storefront will appear in the U.S.

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