Cheryl Cole’s dancers shine in Dickies Streetwear on ‘The Voice’

Cheryl Cole's dancers shine in Dickies Streetwear on 'The Voice'
Cheryl Cole's dancers shine in Dickies Streetwear on 'The Voice'

While all eyes may have been on Cheryl Cole when she performed her latest single ‘Call My Name’ on last Saturday nights semi final of The Voice on the BBC, fashion aficianados will have noticed her dancers, who were all dressed in Dickies Streetwear.

20 dancers were kitted out in a selection of the clothes that come from the internationally renowned streetwear and workwear brand Eisenhower. Jackets, short and long sleeved workshirts, flat front work shorts and the original 874 washed work pants were the order of the day, and all in black.

Maurice Morton, Sales & Marketing Director at Dickies commented: “We were delighted to have kitted Cheryl’s dancers out in our Dickies Streetwear range. The timing is excellent, especially as we’ve just recently launched the new-look Dickies Streetwear website.

“We have also just kicked off Dickies UK Worker of the Year for 2012. The scheme is now in its third year and is organised in association with SEAT to help find and recognise the very best of Britain’s workforce.

Anyone over 17 who works in the UK can enter, for free, and a brand new £20,000 SEAT Exeo is up for grabs for the winner. So we’ll be encouraging Cheryl’s dancers and everyone else connected with the Voice to enter!”


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