French Connection run into difficulties

FCUK was a brand by French Connection that really became popular during the 1990s and tapped into the logo laden population and made itself popular with T-shirts which had controversial designs.

The slogan was also something that was very controversial and it was seen as something that stood for girl power. On the other hand, it was something that was often frowned upon by people who thought the name of the brand was inappropriate, especially for young people.

French connection is a store that has not been doing very well in recent years and it has stuck with rather safe fashion statements that have not made the company move forward particularly quickly. The company have just made the announcement that they are going to be closing 14 of their stores in the UK including some of their stores at their most prominent locations including Lakeside and Bluewater.

French Connection was founded in 1972 by Stephen Marks and he made his clothing in Hong Kong by utilising low-cost labour. Unlike some other destinations for manufacturing, his clothes were still is a high-quality and they became very popular in the country.

The company has experienced a great deal of success in the past and in 1983, it was estimated that Mr Marks was the 15th richest man in the UK. Share prices of the company were trading at 123p which is significantly higher than today’s share price of around 16p.

The marketing campaigns of the company were very aggressive and attention grabbing and it was something that really brought the brand to people’s attention. The acronym of the company was also very popular and attracted complaints which only serve to boost the company’s marketing campaigns. Unfortunately, the company has been facing increased competition from lower-priced competitors.


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