Katy Perry wearing Diesel’s Mintha 8N3 denim shorts

KATY PERRY California Gurls Video FashionDiesel and Katy Perry team up on her forthcoming music video for the track “California Gurls”, to unveil the hottest custom made daisy-dukes the golden coast has ever seen!

The “California Gurls” track finds Perry – who has just been named #1 in Maxim’s 2010 Hot 100 List – raving about Jeeps, gin and juice, bikini-tops and daisy-dukes. The crystal-encrusted daisy-dukes she sings of and wears throughout the video are none other than Diesel’s “Mintha 8B3” denim shorts, specially customized for the artist’s highly anticipated video. With the creative input of Perry’s personal wardrobe designer and stylist, Johnny Wujek, the 8B3 distressed indigo-blue wash was layered with more than 7,000 two-tone jewels, creating a one-of-a-kind daisy-duke masterpiece perfectly suited for the pop princess.

The provocative songbird, who sings about love, sex, Vegas, and making out with girls, flawlessly embodies the Diesel brand spirit – bravery and innovation, with a hint of defiance. Perry says that “California Gurls” is an answer to Jay-Z’s “Empire State of Mind”, stating, “I decided that we needed to make a response. I want people to want to book a ticket to California the first time they hear it.”

Her sophomore album, “Teenage Dream”, is set to release August 24th, 2010, and is already enjoying an incredibly successful year – with “California Gurls” as the first single debuting at #1 on iTunes, with a phenomenal one-day selling of over 160,000.

Once you see the custom Mintha 8B3, you’ll be falling in love!  Do it yourself, by crystallizing your very own pair of Matic 8B3 available at Diesel stores.  For Diesel locations and visit www.diesel.com.


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