Tobey Maguire promotes Prada

Prada has enlisted some familiar names in the celebrity world to help them bolster their sales as they hope to raise $2.6bn through floating the company on the stock exchange. The latest actor to sign on with the fashion house is Tobey Maguire posing a bit somberly in shots taken by David Sims for the new menswear collection.

Although the fashion house is not known for hiring A-listers to lead campaigns they now have joined the likes of Christian Dior, Marc Jacobs and Louse Vuitton  who have for some time seen the strength of Hollywood.

A spokesperson said the label called the new campaign “a fitting nod to the discrete style of Hollywood fashion icons past”. The Spiderman actor will star alongside Matthew McConaughey, Sofia Vergara and Zac Efron is the adaption of The Paperboy the 1995 Pete Dexter novel. Miuccia Prada is impressed with the young actor’s skills she said his mood is pensive and transfixed full of mystery and vibrant intensity. He feels the same way saying he admires her artistry and is thrilled to be a part of the campaign.

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