Take a sleek and stylish Mercedes Benz SL Roadster, the Dutch supermodel Lara Stone and the stunning backdrop of a bleak desert landscape and what do you have? The latest short film to promote Mercedes Benz Autumn/Winter 2012 brought to us from the brilliant imagination of the US photographer and film maker Alex Prager. Combining the elements of her own personal style icons, we have a visual feast to savour.
Iconic style icons such as Dorothy from the Wizard of Oz, Alfred Hitchcock, Frederico Fellini and David Lynch all play a part in this surreal short film that Prager has produced, entitled ‘Icons of Style’. To tell such an evocative and imaginative tale in such a short time takes skill, something Prager has in bucketloads. Lara is driving through the desert and pulls up in the Roadster to survey the vista, and the approaching tornado.
As it gets closer, she takes two cases from the boot, and stand waiting for it to hit her. Slowly, she starts lifting up in the air, and the look of euphoria on her face tells us that this is no accident and her dream to become a 21st century Dorothy is about to come true. As the wind hurls her around amongst the debris, the look of joy and satisfaction tells us that she has been waiting for this for a long, long time, and she is totally unafraid.
There is a great aerial shot from the ground as she rises higher and higher until she completely disappears. This is clearly a trip she has been planning, and is either escaping from somewhere or to somewhere, but only Prager knows the truth. This short film is thought provoking, innovative and ingenious, and will be one of those we will be talking about for months. You don’t get many promo films better than this one.
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