British Fashion Council aiming to please the crowds

The British Fashion Council is hoping to help the masses celebrate London Fashion Week by offering a special showcase of September fashion this year that will take place on Oxford Street. Of course, the fashion industry is against this as they always have some type of complaint such as last season when they were against the fact that Somerset House, the main venue of London Fashion Week, chose to show so many street style shows.

Style editor Suzy Menkes from the International Herald Tribune even went so far as to question if fashion can still be called fashion if everyone is able to access it. She wrote in her fashion column that fashion is more about pleasing the crowd now than staying true to its roots as an art form. Many buyers and editors that like the exclusivity of the world seemed to agree.

However, whether the industry insiders want to admit it or not, fashion week is no longer resigned to just those on the inside and the public are now deeply involved. Underground shows are now rare whereas fashion is a more hands on sport open to the public that is clamoring to get an eyeful of the glamour and glitz that accompanies the world of fashion.

Designers are choosing to cater to this new and wider audience with Burberry choosing to advertise their upcoming catwalk show on the Piccadilly Circus billboards back in February of 2011 and the BFC choosing to show about 70% of their catwalk shows live via a stream on their website. It now only takes minutes for the latest fashions from the catwalk shows to hit the mainstream versus the couple of months that it used to take.

It is in this spirit that the September Fashion Showcase on Oxford Street has been created to allow 15 fashion flagship stores to host their own events and talk to their fans.



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