Designers move away from celebrity wanabe designers

There is a clear shift by many top designers such as Gucci, Dolce & Gabbana, and Viktor & Rolf in the way they are promoting their clothing lines, they are now starting to heavily emphasise their high levels of expertise that only in the way they approach their advertising campaigns but also in their fashion shows.

The target of this change of attitude must surely be to strike back against what they see as a threat from the booming celebrity designer ranges that seem to be announced every week.

Many designers have publicly stated their disapproval of celebrity clothing lines from the likes of Madonna, Kate Moss, Lindsey Lohan and a multitude of other inexperienced and unskilled designers that seem to be flooding the market based purely on name recognition.

They are concerned that quality and art and design is being seriously eroded as celebrities use their fame alone in order to sell clothes. Amongst the targets of their wrath is not only Madonna but also her 13-year-old daughter Lourdes who has apparently that her tender age managed to acquire the skills needed to produce a designer range.

All of this has led to professional designers emphasising their skills in their craft and avoiding the use of celebrities to promote their fashion lines. This is an extremely delicate situation for the designers as for decades they have made use of celebrities and their fame in order to promote the latest season’s ranges.

One example of the way advertising is change is the presently running Gucci campaign which shows the background work required to bring a truly great garment to the market, rather than emphasising the finished product on the back of the latest teen pop star


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