JustFab, the online brand subscription service, has bagged FabKids, which is a children’s fashion and personalised online shopping service. This means that JustFab’s 10 million members will have a whole category of children’s apparel to shop in. JustFab’s celebrity stylists like George Kotsiopoulos, Jessica Paster, and Kimora Lee Simmons send out a style review every day for members.
Members of JustFab have hundreds of style tips based on their personal preferences. FabKids works like Wittlebee, and asks members’ reviews for the delivered clothes. Kids can participate in the shopping process and exercise their preferences. Started by Andy Moss, the founder of ShopStyle and actress Christina Applegate last August, the company started with just girls’ products, with the boys’ segment being activated in the Q3 for 2013.
According to JustFab, the acquisition will let it put its fully integrated SCM centre to enhance FastKids’ distribution. More than 250,000 packages are dispatched from the fulfilment centre monthly. Plus, FabKids’ reach will spread to Germany, Canada and UK apart from US.
JustFab admits that its members had been long demanding a children’s category. Co-CEO of JustFab, Don Ressler, said, “Children’s apparel was always in line for out complete fashion brand, building upon the shoes, bags, denim and jewellery portfolio. Cross promotional opportunities are immense. We know several members who have girl children not too different from fashionable queens. Added glamour won’t hurt these princesses.”
According to JustFab, the acquired service FabKids will continue to be San Fransisco based, and Applegate and Moss will continue to lead the service. However, very soon, the websites will merge and hence emerge as a complete platform wherein services from the merging portals will be hosted under a single digital roof.