Trend report: fight the cold with AW must-haves

Now the cold weather has hit, it can be tempting to run out and grab anything that looks remotely warm and snuggly, but in the name of avoiding potentially embarrassing style mistakes – oversized jumper that makes you look pregnant, anyone? – it’s time to make sure you know what’s going to be hot in the colder months.

First of all, get ready to layer. Think shirt, jumper, then blazer, all tied up with a thick scarf. Look to Vogue to see this cosy trend in action on the runway, then take a look at Pure Collection’s latest range for more wearable options that’ll keep you just as toasty. A cashmere sweatshirt, for example, creates the perfect non-bulky layer to keep chills at bay and style firmly intact.

With the knowledge that you need winter warmers and lots of them to be on trend this season, comes the question of which colours to go for. Thanks to the penchant for countryside-themed style that has taken hold in the fashion world, earthy browns, khakis, dark greens and creams are all king. Team with a hint of fur around the collar and a Fair Isle knit and you’re good to go.

If you’re far from a country girl, indulge your passion for opulence with Orient-inspired pieces. While you could work a full-on kimono jacket and an obi belt, why not give a stylish nod to the trend without letting it overpower you? Pick out sumptuous fabrics in rich jewel colours or let an embroidered bag do the talking.


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